Founders
A Strategic and Creative Thinker dedicated to improving the dialogue between brands and their key audiences.
Roger Morrison
Co FOUNDER
Roger started his career in advertising at Saatchi & Saatchi in New York learning the basics of packaged goods marketing on Procter & Gamble brands. He then moved to Chiat/Day in New York to hone his creative and strategic planning skills. Jay Chiat subsequently transferred Roger to the agency headquarters in Los Angeles which he has since made his home. Roger has worked for both large and small agencies, with global as well as local clients.
His years in the advertising business convinced Roger that there was a gap in the communications between clients and consumers. So Roger founded ID8 in 1994 to provide clients with a unique blend of strategic consulting and creative communications
While on the agency side of the business, he had the opportunity to work on a broad spectrum of brands in every industry sector, including Beverage alcohol, luxury goods, packaged goods, restaurants, technology, and entertainment. Roger has worked with communicators across practically every marketing segment, providing comprehensive strategic planning and innovative problem solving.
In 2007 he founded DV8 with Marshall Dawson.
Roger has been involved in the marketing industry for over 25 years as a strategic planning consultant and also as a speaker for industry seminars.
He received a Bachelor of Arts degree in Creative Writing from Dartmouth College
Business Strategist dedicated to challenging thinking about almost everything.
Marshall Dawson
Co Founder
Marshall has created, managed, expanded and grown brands for over 20 years. This experience has included: work on the agency side; small and large brand management and P/L responsibility; and both domestic marketing and global marketing. He is passionate about brands and the marketing of brands. His expertise includes strategic marketing, helping others to solve problems and team building.
Over the past 20 years, Marshall has managed small brands and brands that lead their categories; managed brands domestically in the U.S. and run brands globally; and created marketing plans utilizing virtually every discipline. He has created new brands, brought long-forgotten brands back to life and grown existing brands into global success stories.
He was hired by Bacardi to take brands they acquired to the next level, as the Global Brand Director for Bombay Sapphire gin and Grey Goose vodka, based in London.
In 2007 he founded DV8 with Roger Morrison.
He loves speaking engagements and has talked at Luxury Marketing conferences, Columbia University, FIU, the London School of business, and numerous other conferences.
He received his degree in Business from University of Michigan